Millennials Archives - Silver Mettle - Shine Beyond 50

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Marketers ignore +50 year olds

November 30, 2015 by Lizanne Barnett Leave a Comment

51% of consumer spending done by people over 50. 10% of marketing activity is directed towards people over 50. – U.S. Bureau of Labor, September 2015 When organisations do not employ +50 year olds (who may I remind you, make 51% of the consumer decisions), what kind of decisions are made? If the population of a company… [Read More]

We are as mad as hell and we will not retire!

The R-word has no truck among me and my friends. We are experienced and competent and capable and refuse to be assigned to the R-box by anyone, least of all ourselves. We are mad … [Read More...]

Daily Job-hunting Schedule: Job-hunting is your job!

As job-hunting drags on and rejection becomes the norm, procrastination is the name of the game. Tidying the garage, cleaning the fridge or reading the entire newspaper (instead … [Read More...]

Q&A Investing a retrenchment package

Q: I have a retrenchment package and would like to invest some into a new business and some for retirement.Can you give me some general pointers? (I live in South … [Read More...]

Job-hunting: Try a new pair of glasses!

‘If you want something you have never had, you must be willing to do something you have never done.’ – Thomas Jefferson This 18th century advice is not out of place in the 21st … [Read More...]

Good news for mature techies!

If you are a mature techie, a recent survey which found that ‘Tech employees over age 55 are actually less stressed using technology in the workplace, and better at using multiple … [Read More...]

Still job-hunting? Try stepping out of your comfort zone!

The more I work with mature and experienced people, the more I have become aware of the myths out there. They are serious obstacles on the road to success, so dispelling them and … [Read More...]