We all know the Heimlich manoeuvre (you know! that force applied to the solar plexus to dislodge food in the windpipe), but the man who bears its name, only applied it for first time at 96! Dr Henry Heimlich was staying in a retirement home but was clearly not retired in his mind, because when a… [Read More]
Scared of job-hunting? Bash down that wall!
It is easy to construct a whole wall out of reasons not to job-hunt. Once we start looking for negatives, we become masters in the craft of obscuring the future. We can find reason after reason, laying each one like a brick on top the first, as though we have never heard of windows or doors. That is not… [Read More]
Marketers ignore +50 year olds
51% of consumer spending done by people over 50. 10% of marketing activity is directed towards people over 50. – U.S. Bureau of Labor, September 2015 When organisations do not employ +50 year olds (who may I remind you, make 51% of the consumer decisions), what kind of decisions are made? If the population of a company… [Read More]
